Themost common social media that I have identified includes Facebook,Twitter, Pinterest, and WordPress.
Facebookis one of the social media that has millions of accounts and easilyaccessible. The main purpose for this site will be sharing anddiscussing. Once the users of Facebook have liked the company’spage, they will be receiving the Facebook feed daily on the recentpostings from the enterprise. The users will, therefore, discuss whatthe company is providing as well as sharing it to their personalaccounts to spread the message to their friends. The Facebook accountfor the business is created by accessing the Facebook website andcreating an account for the company and also listing all the productsand services of the enterprise. The company will be updating itsrecent events on the wall for its followers to see. The advantage ofthis account is that Facebook has millions of users and any update bythe company will reach several people in a short period. Thedisadvantage with Facebook is that those who do not have an accountmay not easily get the company updates.
Pinterestwill enable the users to collect and assemble the photos of thebusiness that interests them by use of the online pinboards. Each ofthe photos so liked will link the users to the company website wherethey will get more information about the company. The Pinterestaccount will be obtained by accessing the Pinterest site, enter thecompany information and then signing up. The company will then beposting pictures of interest to the members. The advantage with thisis that using of pictures draws the attention of people quickly butthen its only limited to the users who have an account.
Twitterhas won the acknowledgement, several people, globally. It’scommonly used for microblogging (Boyle and Holben 300). The companywill post short contents and then attach a link to it to compel theusers to visit the company website. Twitter is maintained by makingcontinues microblogs to update the members. The advantage withTwitter is that short contents will be convenient to read whereas onthe other side such materials do not deliver the message in detail,and the users have to look for the details of the content.
WordPresswill be used for social networking as it can control more than onesocial network due to its configuration. The company will have tokeep track on all the activities that are taking place on othersocial sites. Only users can access it.
Thecompany will use the social media as an educational tool to teach itsfollowers the essential nutritional facts. The company will share itsnutritional expertise with the members who are connected to themthrough the social media thereby improving the nutritional status ofthe users. The company will get clients online who may be in need oftheir services and products as all the health information required iseasily available through the social networks. It will, therefore, actas a marketing platform for the company (Tobey and Manore 130). Thereputation of the company will be build to all the people globallywho make use of their social media.
Afterreviewing all these social media platforms, I at this momentrecommend the intensive and extensive use of facebook and twitter.These two social media platforms have millions of users. Forinstance, once a follower has followed the company account onFacebook, he will be getting all the company’s nutritional updatesthrough the Facebook news feed. Once the user accesses this newsfeed, he can comment or share it in his wall. The message will reachhis friends who may also share it, and the word spreads faster to abroad range of people. The same case applies to Twitter that also hasmillions of users globally. Once one user shares the updates of thecompany, it will be visible to his followers who will as well opt tospread the nutritional message.
Boyle,A.M & Holben, D.H. CommunityNutrition in Action: An Entrepreneurial Approach.Cengage Learning, 2012. Print.
Tobey,L & Manore, M. and Nutrition Education: The FoodHero Experience. JournalOf Nutrition Education & Behavior[serial online]. March 201446(2):128-133. Available from: AcademicSearch Premier, Ipswich, MA. Accessed January 28, 2016. Web.